McMillin Eyewear


Illustration & Design



This is a company brand book for McMillin. McMillin is a luxury eyewear company based in New York City that specializes in custom-made frames and lenses.

The challenge was to design their company brand and image, reflecting its history and mission as a respected company that has served its clients for over four generations.

As the designer, I created a guidebook that outlined and defined the McMillin brand as a reputable luxury eyewear company. Inside the guidebook, I define the company’s logo, color palette, typography, and other company guidelines and regulations regarding its overall brand and image.

Logo sketches